A woman with black hair and red lipstick smiling, wearing a black and beige dress with a floral pattern, standing indoors against a wooden wall with a mirror and wicker furniture in the background.

As allied health clinic CEOs, we’re allowed to want it all.

Profit. Purpose. Presence.

The Clinic Project is built on that belief - that freedom, financial security, and leadership can coexist. It’s time for clinic owners to lead the evolution of private healthcare - building stronger businesses, empowered teams, and a system that finally works.

Ready to rewrite the rules together?
Work With Winnie
A woman sitting on a wooden chair, smiling, wearing a white shirt and light blue jeans in a bright room.

Helping women build profitable sustainable clinics with teams

I’m NOT a coach who used to own clinics.

I’m still in the trenches with you all.

  • Two seven-figure businesses.

  • A team of thirty.

  • Two kids under five.

  • Four working days a week.

  • An expat with deep roots in resilience 

Strong systems beat perfect circumstances.

I’m a physiotherapist by trade and a business strategist by obsession.

I’ve built four clinics from the ground up, tested every system, burned out, rebuilt smarter, and designed clinics that now run comfortably without me in the room.

I live the work I teach.
Real growth. Real leadership. Real life.

Want your clinic this chill and this profitable?
Five women are sitting around a wooden table in a bright room with large windows. They are engaged in a discussion, with notebooks, laptops, and coffee cups on the table. Green plants are visible outside and partially inside, creating a lush atmosphere.
Illustration of a pie chart with three segments and a stylized leaf shape, showing white, black, and red areas.

Structure, discipline, and service were in my DNA long before I learned to write a business plan.

Precision, Perseverance, and Integrity

My influences

Outline drawing of a city skyline with various skyscrapers and buildings.

I was born and raised in Hong Kong — the daughter of a psychiatric nurse and the head of the fire department.

Photo of a city street with a tram and traffic in an urban area, and a woman sitting on a white sofa in a bright, modern living room, smiling.

Structure, discipline, and service were in my DNA long before I learned to write a business plan.

A black outline of a cartoon cat with an arrow pointing downward.
A black arrow pointing to the right with a curved tail.

My childhood was a blur of ballet rehearsals, travel with my parents, and a competitive, high-expectation environment that taught me how to push, perform, and persevere.

A woman wearing a strapless dress with a brown pattern holding a book titled "Try and Stop Her" standing in front of a purple banner with similar title text and other graphics. The background includes greenery and decorative lighting.
Line drawing of an airplane flying above a street with buildings and clouds.
Black illustration of a spiraling arrow pointing downward.
Outline of a ballet pointe shoe with ribbons hanging down.
A curved arrow pointing downward to the right.
Drawing of a firefighter's helmet with a shield labeled 'FIRE 3 HELMET' positioned in front of the helmet.
A digital rendering of a first aid kit with a red cross on the front, depicted in outline style.

My dad taught me discipline; my mum taught me empathy. Together, they shaped how I lead today 

with precision, perseverance, and integrity.
A simple black arrow pointing downward with a curved tail.
A hand holding a black pen writing the word 'Idea' on a white surface with a lightbulb illustration above.
A black wireframe architectural drawing of a modern two-story building with large windows, including labeled axes X, Y, and Z.

After years of clinical work (and one detour into architecture at Harvard, because I thought I needed a career change)

A smiling woman holding a model of a human pelvis and lower spine, wearing a beige long-sleeve shirt with a clinic logo, standing against a plain white background.
Line drawing of a human pelvis and lower spine.

I realised I didn’t hate physiotherapy – I hated the way clinics were built.

Black arrow pointing downward with curved tail 
So I created my own model.
Group of people smiling and waving at the camera while riding a roller coaster.

A human-centred business that’s less rigid, more creative, and deeply sustainable.

That model became the backbone of The Clinic Project, a movement for women clinic owners who want to lead the future of private practice healthcare.

Be the kind of CEO the industry actually needs.

Work with Winnie

A system to create future-ready health businesses.

The 3 Pillars of Scaling a Health Clinic 

Where most coaches stop at freedom and profit, we go deeper. Our framework is built on three pillars that create clinics designed to last:

  • Abstract geometric artwork with overlapping shapes in muted colors, including a large cream circle, a smaller beige circle with a red star-like pattern, a white diamond shape, and a dark maroon semi-circle on a light blue background.

    Profit: Build clinics that pay you properly.

    Of course, building generational wealth and facilitating financial freedom for you as the owner is important. We move beyond standard profit margins, and show you how to create 35%+ profit margins at every stage of growth. 

  • Abstract geometric design with large semi-circles and leaves in shades of cream, light blue, red, and dark brown.

    People: Lead a team that loves showing up.

    The best businesses exist in a village. One where your team is happy. Your patients have an excellent experience. And you get to be with your family outside of the office. When people are at the center of a business, it succeeds. 

  • An abstract geometric art piece featuring overlapping semi-circles and shapes in shades of cream, red, burgundy, beige, and light blue.

    Possibility: Create space for creativity and legacy.

    We go beyond the tangibles, because the best businesses harness the creative power of a CEO to hit milestones. When you have spaciousness, you can perform at a higher level– elevating your entire clinic in the process. 

Private healthcare is overdue for reform.
I’m here to help you build clinics that give freedom, security, and impact.
Businesses that outlast exhaustion and foster creativity in owners.
Teams that find challenge and meaning in their careers.

A woman with black hair, wearing a dark green dress, sitting on a wooden armchair with gray cushions, resting her chin on her hand, looking at the camera with a slight smile.

Win-win for owners, teams, and patients alike.

It requires us to look outside the traditional model of healthcare.
And think a little differently.

“Success isn’t about doing it all. It’s about building something that doesn’t fall apart when you stop.”

Let’s make burnout the outdated business model.

 — Winnie Wu, Founder, The Clinic Project
Work With Winnie