Scale your clinic. Create freely. Lead with impact.
Because your clinic should grow without running you into the ground.
To my clinic owners who are in the trenches right now
You can run a high-performing practice in under three days a week.
With the right structure and team, you can be the CEO creating something that’s profitable, sustainable and deeply impactful. No more chasing fires. Just higher cash flow, better patient experience, and weekends that actually feel like weekends
When we work together, you’ll go from… to
Hover to reveal resultsHover Click to reveal resultsConstantly putting out fires when random things pop up in your day to day
Knowing the day to day is handled, so you can step into a leadership role
Feeling stuck in this messy middle of growth
Exiting the messy middle and entering a phase of sustainable growth that doesn’t involve more of your time
Staying late at work and telling your family ‘maybe we can take that vacation next year’
Spending more time with your family and shamelessly booking multiple vacations every year
Doing everything manually and struggling to delegate
Leaning on a team that’s equipped and empowered to help you, making you the world’s chillest clinic owner ever
Trying to hire the right people and retain good people
Creating systems that allow you to hire, train, and retain your people without having to constantly reinvent the wheel whenever you need another person
Being scared of scaling because you physically can’t take on anymore workload
Feeling excited to scale because you know it means more impact and not more of your time
TapThat’s the shift every clinic owner deserves — and it starts with structure.
Audio Series
“How to Exit the Trenches?”
A free audio series to get out of the day-to-day chaos in your clinic and start building something that can run without you having to have your eye on everything.
hello , I'm Winnie“A bit on me. I run 3 businesses in 4 working days, while raising 2 young kids without support.
All 3 businesses have hit 7-figures in revenue. And I travel (no laptop) 3-4 times a year. Having a business that supports my life and not the other way around is a non-negotiable for me.”
– Winnie Wu, Founder and Coach at The Clinic Project 
Built on the three pillars of sustainable clinic growth:
Profit. People. Possibility.
Most coaches stop at freedom and profit.
We go deeper.At The Clinic Project, growth starts with Profit that’s designed, not accidental.
It’s powered by People - teams who take ownership so you can lead, not manage. And it’s expanded by Possibility - where creativity, leadership, and modern care models redefine what private healthcare can be.
This is how we build clinics that perform, evolve, and last.
Winnie’s Non-Negotiables
Flow, creativity, and spaciousness are a business owner’s best friends.
You can run a clinic and take months off at a time.
Build wealth and create financial independence by pushing past the standard healthy 25% profit margins and tip your business into the 35%+ zone comfortably.
Diversify and lean into digital health that are a win-win for your team, patients, and you.
Clinics I’ve worked with
Work With Winnie
Strategy Consultancy & Coaching
Strategy Consultancy & Coaching
For clinic owners who want direct, personalised support, no group calls, no waiting list, just strategy that’s built around your exact business.
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Strategy Intensive
Strategy Intensive
When you need fast clarity on pricing, hiring, profit, or marketing. Walk away with a concrete action plan to solve your biggest bottleneck.
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VIP Day
VIP Day
A full-day immersive experience to reset, refine, and rebuild your clinic structure. Customised to your needs, we’ll deep-dive into operations, leadership, and profit, and leave with an implementation plan your team can action immediately.
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Private Coaching Retainer
Private Coaching Retainer
For founders who want me in their corner long-term. Ongoing accountability, decision reviews, and personalised strategy sessions to keep momentum steady between major growth phases.
Group Programs
Group Programs
Stage 1: Pillars & frameworks
Set to Scale Accelerator
The 12 week intensive with self paced learning and live support. You’ll audit and refine pillars for systems, profit, marketing, and team to hit seven figures, without giving up multiple vacations a year, of course.
Next stepStage 2: our relationship begins
Set to Scale Collective
This is our exclusive space for clinic owners ready to move from knowledge to execution. With live coaching, advanced workshops, community, and close-range support, the Collective keeps you accountable and consistent.
Eligible upon completion of the Accelerator.
For High Level Players
Stage 3: Play a bigger game
Impact Mastermind
The invite only high-touch mastermind for clinics that have 8+ team members or between 1-2 million turnover. This is your chance to lead, build your management team, and turn your clinic into a self-running asset.
Not sure which program is right for you?
Let us guide you
Events
Events
Get into the rooms that move you forward.
CEO Weekends
Held twice a year in Sydney, Melbourne or Brisbane.
A mix of strategy, connection, and implementation. Creating the space for clinic owners to come together, be inspired, and work on your business with structure, and support.
Small group, intimate and cosy.
For the woman who needs space to think bigger.
Clinic Owners Retreat
Annual retreat with a theme. 3-5 days immersion for women clinic owners ready to break patterns, build something meaningful, and create from a place of clarity, not chaos.
From stepping away long enough to think differently, question the rules, and make a change when it’s called for.
From stressed clinic owner to scaled clinic CEO
Real results from women who decided to stop doing it all.
Lead a high-performing team, have an excellent patient experience, and stay relaxed and excited to scale.
The Blog
What Clinic Do You Want To Be Running?
A clinic that takes up all of your brainspace or one that has the legs it needs to run on its own?
Together, we can create a clinic that takes you out of the messy middle and into the CEO spot, instead of chasing daily fires.
Because the messy middle isn’t your final destination.