For clinics generating $300K -$800K per year 

Hit the $1 million dollar mark in your clinic, while getting out of the trenches, setting the foundations for a clinic that runs without you, and hitting the milestone most days off in the same year. 

Enrol Now
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Accelerator

Accelerator

Because here, you’re setting the foundation for a clinic that scales without burning you out in the process.

This growth-oriented program for women clinic owners gives you my decade of experience building multiple health clinics for myself and hundreds of clients – so you can leave the messy growth middle, stay focused, avoid costly mistakes, thrive in multiple roles in your life, and scale a clinic that nurtures your goals. 

Where passion to scale meets desire to step back

You want to be a clinic owner, but you’re a firefighter. Wait, what? The messy middle means there is always a fire to put out and that’s keeping you late at work and distracted from the things that matter. 

From owner to owner. No matter how strong this feels right now, you can and will scale – freeing up your time, increasing profit margins, and of course, finally unchaining yourself from a business that’s still growing without all of your time. 

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I’ve seen it happen too many times to be unsure. 

In this 12 weeks accelerator, this is what you’ll be learning:

Boosting your profit

With my Clinic Scale Systems, you can stabilize your profit margins at 25-30%, even after you hit the $1 million dollar mark. 

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Automating and systematizing your operations 

Because an efficient clinic reduces cost, creates automations that don’t involve you, and creates structure that you can relax into. 

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Fixing your cash flow

By looking at your finances and data, we can adjust your fixed expenses, operations costs, and employment contracts to make your bottom line look much better. 

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Creating clarity

Part of building a sustainable clinic that scales is knowing what to focus on and how to build with a strong direction. No more day-to-day distraction. Only needle moving behavior. 

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Elevating client experience and retention

The Triple Threat Retention Model ensures high retention rates and clinical excellence even as you step away. Even if it’s for months. 

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Filling your books

Achieve 85%+ utilization with marketing strategies that get results without you constantly having to show up or hire an expensive marketing agency. 

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Hiring better and creating stronger teams

The best clinic CEOs have an empowered team behind them. With the Organisation Chart and Hiring Roadmap, you can step out of management mode and into leadership mode. 

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 This is just the beginning of what’s possible 

  • It has allowed me to truly focus on growth in the targeted areas I need, rather than being unsure where to even begin."

    Winnie's program has been undeniably an asset to my business growth. Winnie has allowed me to understand and create my own goals and helped me see that the vision I have for my business is not unattainable. The focus on mindset growth, avoiding procrastination, and facing the truth has been an immense step. It has allowed me to truly focus on growth in the targeted areas I need, rather than being unsure where to even begin. I never thought a group program would be as effective as it was but this program would be beneficial for me, however has exceeded expectations. So much so I have signed on for another 6 months of coaching.

  • I am loving the program.

    It has been so good to be able to share experiences those that are good and bad in business with other sole and group practice owners. Since beginning my own practice, I have felt very alone and unsure about a lot of things, but I am finally feeling more confident in running my own business and having a direction for my business as well. I thought private coaching would be more beneficial for me, however, I have found a group aspect to be so much better than I expected. It is so good to be able to talk with people and just to be able to talk about things that you experience day today that your partner and Family might not be able to understand. I can't to finish the rest of the program and take all of these lessons I have learnt and apply them to my business for ever."

  • I can happily say that I am now on track for my first 7 figure financial year and are reaching monthly profits of 40–50%

    I was stuck in operational tasks, couldn’t move past the high six figures and was averaging about 15–20% profit. I can happily say that I am now on track for my first 7 figure financial year and are reaching monthly profits of 40–50%. More importantly I have clarity in my goals and decision making and a much clearer direction of where I am heading both personally and professionally. I have also gained confidence in my ability to lead my team.

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Our goal is to regain the time and freedom that makes people open-mouth gasp when they see how under control everything is when you tell them you’re running a sustainable growing clinic.

(Especially when they knew the version of you who could never fully unplug) 

Start the 12 weeks Accelerator Now

From a busy bee to someone who does everything they need to move the needle.

 An inside look at my framework 

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Your million dollar clinic doesn’t mean millions of hours to get there 

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And this part-time coach can prove it

I’ve built 3 clinic brands from scratch, running all of them in a 4-day workweek with 2 kids. Beyond that, I continue to upskill my physio skills, lead a team of 30, and travel internationally multiple times a year. And this isn’t some work less, make more kinda speech. My top values are patient care and sustainability so everything I do center around making a stronger impact on the people who make your business worth it. 

As you can see, I’m right here with you, testing out my methods on my own business before you ever see them.

That’s why I’m so confident that together we can make a full-time, bustling practice take up only a part of your life. 

“

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Peek at What’s Inside Set to Scale 

Aka how you’re going to scale 

  • Move from employee, do everything mode to your CEO title. Make decisions. Be confident. Set the vision. Create the culture. Move the needle. You got this. 

  • Don’t fear your numbers. Understand where your money is going, your KPIs, and capacity to scale using data AND intuition. 

  • Where do you want to be? Let’s plan for it. By creating short and long-term plans, you can swap out the ‘I’m busy’ to ‘I’m bringing my vision to life’ 

  • Your impact. Your mission. Your values. Your voice. Optimize your website and fingerprint to attract the right patients in, every time. 

  • By designing a model of care, you can retain your patients, communicate your level of service in your marketing, and be the best you can for your patients. 

  • 30 ways to generate leads. I teach them all, you pick what you like. Your platforms will draw people in and your referrals will amplify your impact. High ROI is the bare minimum. 

  • Become the high-touch, automated clinic. Unparalleled patient communication and care. Patients that keep coming back. Less human errors. Less manual follow-up. Much more time for you to spend traveling, with your family, or simply relaxing. 

  • Repeating yourself constantly? No wonder you’re drained. By focusing on processes and procedures, you can set it and forget it– letting you focus on other aspects of your clinic. 

  • Attract and retain quality therapists. By being an excellent mentor, creating staff organization, and defining rewards pathways– you can hire the best and make them want to stay. 

  • Your people are your gold. By creating your culture calendar and tackling difficult convos– you can become the leader that motivates your people to want to do their best work. 

  • Take off your hats. Yes, all of them. Except the CEO one. By learning what you need to do vs. what you can delegate– you can free up your time, empower your team, and develop a culture of trust.  

  • Once you have these pillars down, it’s time to scale up. Get creative. Increase your capacity. Put your mark on the world. You’re way too good to settle for a run-of-the-mill health clinic. 

Apply now

Who Set to Scale is For 

We’re perfect if:

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You’re an allied health practice with up to 10 practitioners, and have been in business for 5+ months 

You’re sitting at $300K - $800K in yearly revenue and want to hit the million dollar mark, while building generational wealth

Working hard is your vibe, but hustling is not. You want to scale sustainably, and you’ll put in the focused work to get there. 

Your profit margin is less than 20% (or you’re not sure what it is) and want to bring it up to that comfortable, consistent 25-30%-- and some of our members have hit 51% 

You think big and play resourcefully even when resources are scarce. 

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And I don’t think I’m your woman, if: 

You want a one-size-fits-all scaling model. In here, it’s an easy-to-follow, step-by-step guide to set the foundations for scaling in a systematized way. But not every business is the same, and that’s factored into the framework. 

You’re super new (<5 months in business) unless your goals are exceptionally focused and you want accelerated growth that breaks the norm 

You want to turn your practice into a hybrid model and need help defining your offer suite (we’d have to work together privately first) 

You don’t want things to change from how they are right now

From endless admin tasks to a clinic that *basically* runs itself 

Sent my first campaign email! And this was offering a new service of pre&post natal 6 week Pilates program beginning in 2 weeks and it's booked out!

I'm nearing the end of 2 weeks at the snow, and the practice has survived well without me 😊

You have put your heart into this course Winnie. I have done mentoring from so many different people but I would say you have created content in great way and can be used again and again. And bonus is making us tech savy person.

After 9 yrs in business I had my most profitable month ever in July!! Hoping to achieve my quarter goals.

Feeling a win signing up for Set to Scale 🔥 You never know if something you discover on FB is going to be "worth it", but I suspect I have stumbled across gold in the genius that is Winnie Wu!! Glad to be part of the first launch (terrified/stressed/overwhelmed too but ....) feeling grateful and excited to see where this could take my business 👍

Get Access Now 
Hello , I'm Winnie Wu

As a dance and pelvic health physiotherapist and Pilates + Barre instructor– I’ve been in the wellness world since I was 16. 

I opened up my solo practice the year I graduated, developed clinical expertise, then took the leap into a group practice in 2018. Fast forward 4 months, I was fully booked, making 6-figures. That 4 month timeframe on this accelerator was definitely not an accident ;). 

In the past 5 years, we’ve unglamourously thrived through Covid, experiencing rapid growth. Hitting 7-figures yearly with healthy profit margins, I’ve also had 2 babies, created other businesses, and got a healthy dose of overseas traveling in.

By using strategies to multiply what my clinic is able to do, I’m able to be a person outside of work while still hitting the career goals I’ve always dreamed of. 

A smiling woman sitting on a wooden bench outdoors by a river, embracing two young children, with lush green trees and a cloudy sky in the background.

And now, I can’t wait for you to launch into this next phase of growth for your health clinic. One where you can stay in your zone of genius, free yourself from the 16+ hour workdays, get rid of the mental load of being everything to everyone, and create a profitable + patient-centered business.

Let’s Work Together

You may have seen me in:

A badge indicating a finalist position in the 2020 Local Business Awards for the Inner West region.
A medal or award badge for the 2021 Local Business Awards, Inner West finalist.
A silver medal with a black and white design, announcing the 2022 Local Business Awards winner for Inner West.
A badge or medal from the 2019 Local Business Awards, indicating the finalist in the Inner West category.
2023 Australian Achiever Awards logo with a stylized swoosh and tagline 'Excellence in Customer Service'.
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Unshakeable beliefs around clinic ownership

Life first. Business second. You are someone who wears multiple hats and I want you to thrive in all of your roles. 

We don’t build businesses with less than a 20% profit margin. 

Industry averages are not your standards. We create excellent patient experiences, above-average retention, and unparalleled work-life balance for you.

Shiny object syndrome will ruin you. Anything trendy or copy-and-paste is not for your audience, nor is it sustainable.

Don’t run a clinic alone. Lean on your village. Build a great team. 

I’m here to see allied health clinic owners connect with each other to inspire, think big, and lead.

I’m here to help impact-driven women build clinics that allow creativity to thrive in the industry.

I’m here to stand by your side. Because you having time to do what you love is the new standard we’re setting.

“

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Your journey inside the Accelerator

All clinic owners start with the Set to Scale Accelerator, a 12 week intensive to understand business foundations and my frameworks, with three group support calls.  It is the framework and steps you need to to build a 7 figure clinic with a 4-5 people team. 

Established clinic owners often find it helpful to revisit these foundational pillars of business, especially if they’ve grown quickly without tightening their systems, tracking their data, or defining their profit levers.

Once you’re familiar with my frameworks and have a good grasp of the stability of your pillars, you’ll progress into → Collective.

Our relationship begins here. The Collective is where knowledge turns into momentum with live coaching and peer support. You’ll get access to my community, advanced workshops, guest expert masterclasses, ad support, templates, and continually updated curriculum that’s beyond what exists within the Accelerator. 

Start the Accelerator Now

Everyone starts with the 12 Week Accelerator. At the 12 weeks mark, you will unlock access to the Collective:

  • Private community with exclusive high touch strategy, accountability and implementation support

  • Continual access and updates to the Set to Scale curriculum

  • Monthly Live Group Coaching with Winnie

  • Bimonthly Meta Ads Support CPLs $1–3 with my Ads Specialist

  • Bimonthly Google Ads Support with Google Ads Expert

  • Monthly Live Workshops with Winnie or Guest tailored to what the group needs

  • Full Clinic Toolkit: Plug-and-play templates

  • Behind the Scene to Winnie’s clinic ownership world 

  • Discounted In Person Events

Investment

12 weeks Accelerator $3997, then monthly Collective subscription at $1500/month (no lock in, cancel anytime after the Accelerator)

OR

$1208/ month for one year access, essentially 2 months free in the year. $1000/month from one year and beyond.

On average, owners stay for 2 years in the Collective. Change takes time.

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FAQs

  • Clinic owners having up to 5 practitioners. Annual revenue hitting mid 6 figure, and profit margin is below 20%. Clinic owners who are caught in the operational drag, and not staying as the visionary needed for your clinic to grow. This program is extremely valuable for those who want to reduce their clinical hours, or have a roadmap to get off the tools altogether. Also suitable for those going on maternity leave or planning an extended holiday, and need to see their clinics run on autopilot.

  • Yes! Definitely yes. Truth is, you wouldn’t be looking at this right now if you’re satisfied with how your business is growing, right? What got you here won’t get you there, so no matter you’re starting from scratch, or going back to master what you’ve put in place, it’s a process we should honour.  Business is repeatedly refining our process, and continually developing it to suit our scale. I myself go through the same process on a yearly basis to ensure my clinics are not falling behind in innovation, systems, people and services.

  • Yes!  We offer monthly payments with no incurring interests.  Program is priced to ensure affordability to coaching is not the reason for you to stall your own growth.

  • Yes I do!  My program is suitable for physiotherapists, naturopaths, exercise physiologists, chiropractors, osteopaths, multidisciplinary clinic owners, and more.  I recommend mental health and psychologists to reach out prior to joining due to potential differences in contract model.  

  • Personally I know these platforms back to front: Cliniko, Bookamat, GoHighLevel, Loom, Mailerlite,  Asana, Slack, Peptalkr, CliniqApps, Canva, Otter, Google workspace, Notion. 

    I also have experience with Power Diary, Jane, Halaxy, as their features are more or less similar. 

  • How much time are you willing to put into growing your business? Everyone has limited resources and time, it all comes down to priorities and desires. There's never enough time, we will always have other commitments. You can wait for the perfect occasion (could be months away), or you can make the decision to commit, and learn implementation strategies, delegation techniques and set your business up to improve efficiency so you can start reclaiming time, in 4 months time.

  • I would love to, but no. You are responsible for your own success. My role is to give you the tools you need, and show up for you when you need support. You are the main driver of your own success, and I am there to inspire and protect your vision. On a side note, if you see a coaching program with guaranteed results, please RUN!

  • You will have access to the program for life, including any updates and changes we make in the future.  However you will lose access to the closed Facebook group and coaching calls. 

  • Yes I do!  We have clinic owners from Australia, Canada and UK at the moment.  I am familiar with the legislation requirements for healthcare practices in Canada and UK.  My program also suits clinics in Singapore and Hong Kong.