Hybrid Launchpad

Scale out of your clinic walls with a digital health program 

Have you been thinking about creating a program to diversify income in your clinic? Wondering how people achieve scalability in brick-and-mortar clinics?

Delivering 1:1 services is essential in health clinics, BUT, it won’t get you there. Understanding how to package your expertise into something that is worth more than $1,000 per transaction is a skill we need to learn. This solves many problems.

Let's Go

Future-proofing brick and mortar clinics

4 weeks to launching your first hybrid digital health program

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Go from 5-15% to 35% profit margins by designing a service suite that lets you up your income and have your life back. 

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Step into the first hybrid program, marrying the benefits of being an online practitioner with the scale of running programs in a brick and mortar practice.  

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Get BS-free action steps and quick information to implement and see results– because you do not have time for let’s-try-this solutions. 

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Bring your team in to absorb this new way of doing things for easy delegation and a launch where everyone is on board. 

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What's our goal

Get your first version ready for launch!

This is an intensive design and sell program. Your program will go through many iterations as you grow.

Your first version is slim, it’s for you to understand what people want, and how to get the best outcome in a group format. I’ll teach you how to sell this version without building the whole thing out prior.

Most courses teach you to build the entire program out prior to launch, and you risk creating something that is not sellable. In our 4 weeks intensive, our goal is to create a product that’s validated and sellable.

We deliver the first cohort live, and turn that into a repeatable program after the first run.

You have a clinic to run, you cannot risk wasting time doing things that don’t move the needle.

I’ve built all my programs while running my clinics at the same time. You need to be strategic in order to keep your eyes on both projects, and know how to leverage your team and current community (that you’ve already built) to help with your program launch.

What’s Inside

    • Elements of a high ticket program

    • Timeline and calendar from idea to launch

    • Niche selection 

    • Manufacturing demand for your program 

    • Create a complete program outline to start selling

    • How to coach successfully 

    • Designing Assessment and Eligibility Criteria 

    • Winnie’s favourite platforms

    • Templates 

    • Using AI to speed things up 

    • Launch timeline and considerations 

    • How to turn this to an evergreen machine 

    • Using ads to scale

Let’s talk about hybrid

Yes, you can offer 1:1 services– but you’ll hit a ceiling. And if you’re on this page, you’re probably feeling that I’m working way too hard exhaustion when you think about all of your 1:1 clients. 

Yes, you can offer online services– but you have a (damn good) brick and mortar practice, so let’s leverage that to bring you more impact, profit, and program creativity. 

Bring in hybrid.

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Hybrid Launchpad is the only accelerator that shows you how to create a hybrid program for your health clinic, meaning: 

  • You will be ahead of your competitors. 

  • Your service suite will work for you AND your clients. 

  • Your creative programs will encourage your team to grow and develop with you. 

  • You will scale beyond headcount and space.

Take your spot in the forefront of your industry

What type of program will I be creating in Launchpad?

A program that:

  • Stands out from online programs because you can leverage your in-person services.

  • represents a signature offer in your clinic. It will be the best experience you can offer.

  • Priced between $2500 - $3500 to start

  • Does not create decision paralysis and take people away from your 1:1 services

  • Integrate seamlessly into your in person services, niched with a clear audience and outcome

  • Creates a high profit income stream for your brick and mortar clinic

  • Reduces practitioner burnout as they can now help more people in less time

  • More incentive for practitioners to do well if this is included in your bonus scheme

Three common options:

Health Programs for Patients 

CPD or Upskilling for Industry Professionals 

Coaching or Mentoring Programs for Businesses or Professionals 

On that note

Hi , I'm Winnie

As a dance and pelvic health physiotherapist and Pilates + Barre instructor– I’ve been in the wellness world since I was 16. 

I opened up my solo practice the year I graduated, developed clinical expertise, then took the leap into a group practice in 2018. Fast forward 4 months, I was fully booked, making 6-figures. That 4 month timeframe for Fast Track was not an accident ;). 

In the past 5 years, we’ve unglamourously thrived through Covid, experiencing rapid growth. Hitting 7-figures yearly with healthy profit margins, I’ve also had 2 babies, created other businesses, and got a healthy dose of overseas traveling in. 

By using strategies to multiply what my clinic is able to do, I’m able to be a person outside of work while still hitting the career goals I’ve always dreamed of. 

And now, I can’t wait for you to launch into this next phase of growth for your health clinic. One where you can stay in your zone of genius, free yourself from the 16+ hour workdays, get rid of the mental load of being everything to everyone, and create a profitable + patient-centered business. 

About Me

You may have seen me in:

A badge for the 2020 Local Business Awards, indicating a finalist position for the Inner West category.
Silver award badge for 2021 Local Business Awards, Finalist in Inner West.
A silver and gray badge for the 2022 Local Business Awards, Inner West, indicating the recipient is a winner.
Silver badge with the text "Local Business Awards 2019", a numeral 1, and the words "Finalist Inner West".
2023 Australian Achiever Awards logo with a pencil drawing a line, featuring the text 'Highly Recommended' and 'Excellence in Customer Service'.
Black and white photo of a woman smiling, wearing a black top. Image announces her as a finalist for the Women's Business Awards Small Business Awards, with logos of Movement Laboratory, Papaya Clinic, and Winnie Wu, The Clinical Provider, and displays a website link.
A metallic hand holding up a trophy with an Olympic ring on top, with text that reads "Austrian Swimming Championship, Amateur Final".

Is Hybrid Launchpad for you?

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  • You are a woman clinic owner with a team. 

  • You want to diversify your income streams. 

  • You want to scale beyond offering 1:1 services. 

  • You’re struggling to bring in the right talent. 

  • You want more life outside of the office time. 

  • You *might* want to sell your clinic one day. 

  • You want someone to tell you what to do to move the needle. 

  • You are a forward thinker who wants to stay ahead of your industry. 

  • You want to break out of a rigid business model. 

  • You want to hit your financial goals, without making life sacrifices. 

This is me
Join now and start designing

Learn from the first who’s ever done it. Winnie’s the first, yes.

Full-focus on a hybrid program launch

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Community access for support

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Self paced learning program

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Templates and AI prompts to help you 3x the speed

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Insights to Winnie's program launches

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AI System to help you build

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Standard: AUD $880

2 years access to the self paced program + 4 months of community support 

Investment: AUD $880

Lifetime access to the program 
Step by step support to launch in 4 weeks.


VIP: AUD $1280

Everything in Standard + 2x 30 mins 1:1 for personalised feedback

VIP: AUD $1280

Program plus 1 round of review submission for detailed, personalised feedback on your program

Start Now
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Questions & Answers

  • I will provide tech options and let you know my thoughts on different tech platforms. As a bit of a tech nerd, I have used a couple of different course and email platforms, so I can make my recommendations.

    My main considerations when choosing platforms for myself are cost, features, and whether it support the type of delivery style you want for your program.

    The point of these 4 weeks is not to over-complicate things. I want to get your program ready to launch asap. You need time to validate it, test your market, refine your materials. Once you've done that, you can explore and upgrade your assets to turn it into evergreen program or establish more parts to help with lead generation, conversion, etc.

    My goal is to help you to launch your offer in a short period of time, and do things that matter and can bring in revenue.

  • Maybe! It depends on how fast you build your program, and whether you plan to build it completely before your launch. I will teach you two different ways to launch, and show you my data to my previous launches so you can make an informed decision. What you will have: You will have the title, niche, outline, and understand what you are delivering through your program. You will know who are your ideal clients, and how you can integrate this program into your service offerings. You will know what to build out for your moving parts to launch it first round. You will have enough to launch the first cohort. You will know what data you're looking for and refine your materials for your second launch. You will learn heaps about marketing, lead generation, and automations.

    We are NOT writing out your program content. That’s specific to you, your industry and your niche. We are designing the offer and delivery for you to successfully launch your program to your database.

  • You program will be an integral part of your model of care and services. I'm not trying to build an online business stream to replace your brick-and-mortar clinic here. Whilst I do work with clients 1:1 to do so, I don't do it in a group coaching format.

    Programs are a great way to diversify your income, and package your IP and knowledge into an asset that can increase the value of your business. The skills you learn to design, write, promote your program, are transferable for other creations such as workshops, courses, CPDs, etc.

    The program suitable for what I teach here should be priced between $1000-3000. Pricing is determined by authority and support inclusions.

    Any programs below this price point, have a very simple design, and I do not think they are profitable unless you sell large volume of them (relying on marketing) The ideal 8-12 week program I'd personally price it at least $500 and above. It's your choice after all.

    Any program above $2k, will need a more sophisticated design. If you have no experience creating programs before and want to go high ticket right away, this program will be a nice entry point for you to understand the minimal viable components that are needed for a high ticket offer, and then continue to work on conversions and lead generation to support a 2k+ program.

  • Yes , I have been doing this work with clinics in Australia, Canada and the United States.

  • We are NOT writing out your program content, we’re only producing the outline. Your program is specific to you, your industry and your niche. The quality of your program depends on YOU.  

    We are understanding and building all the moving parts for you to successfully launch your program into your database in the first round.  

    We are not building an evergreen program straight off the bat, as you need to validate it first with your patients and ensure you can create results for them before turning it evergreen. 

    This is not one of those commonly seen 5-day challenges that leads to an upsell.  This is not a lead magnet for something else. There's nothing to sell at the end. This in itself is everything you need to launch. When people pay extra to work with me 1:1, they’re paying for the coaching, support and insights. 

    I can address questions on legislation considerations in the Q&A session to an extent, but given that participants are from all over the world, it's hard to have a one size fits all answer. I highly advise you to explore your insurance needs, legislation and marketing restrictions, etc, with your industry association in your respective country.