The Clinic Project Podcast

You built your clinic to change lives. Now it’s time to build it to last.

Each week, we dive into what really moves the needle in clinic growth: leadership, team culture, profit systems, client experience, and scaling sustainably. No fluff, no jargon — just practical tools and stories from people who’ve done it.

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PODCAST

Because running a clinic isn’t just about great care — it’s about great business.

You’ll walk away with practical insights you can implement immediately, and mindset shifts that change how you lead forever.

Understanding your numbers and building a profit-first business

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Leading and motivating your team

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Creating systems that give you back your time

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Stepping into your CEO role (and getting out of the day-to-day grind)

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Scaling with structure — without losing your values

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Featured Episodes

Episode 1
Building the Unshakable Foundation: Profit, People & Processes

We’ll unpack how strong financial systems (profit), a motivated and aligned team (people) and repeatable operations (processes) can turn your practice into a business that works for you — not the other way around.

Episode 2
From Practitioner to CEO: Making the Shift Without Losing What You Love

You started your clinic to help people. Now you’re faced with hiring, growth, and strategy — and it doesn’t always feel like the work you signed up for. In this conversation we explore how to transition from being the “clinician-owner” to the “clinic CEO”.

Episode 3
Scaling Smart: Revenue Streams, Hybrid Models & Risk Management”

Growth feels exciting — but also scary. How do you scale without breaking it? We’ll talk about innovative service models (yes, hybrid digital + in-person), creating diversified income streams so you’re not reliant on just one source.

Because clinic owners deserve more than burnout and guesswork.

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Why This Podcast Exists

You didn’t start your business to drown in admin, chase staff, and constantly reinvent the wheel. You started it to make an impact.

The Clinic Growth Podcast is here to help you do just that — by bringing you the strategies, systems, and stories that let you build a thriving clinic, supported by a team and structure that truly works.

We believe in doing business with heart and data, purpose and profit, care and clarity.

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Meet your host

Hosted by Winnie Wu, Founder of The Clinic Project

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Winnie Wu has helped hundreds of clinic owners across Australia and beyond turn their practices into scalable, profitable, values-driven businesses.

On the podcast, she shares the same frameworks, lessons, and mindset shifts that help clients go from overwhelmed to in control — with conversations that feel like a coffee chat with a mentor who gets it.